Your author blog is a very important and simple tool, yet so many authors neglect it.

How can your author blog help you?

A well optimized living blog can:

  1. Connect to your audience in a personal way
  2. Help you sell more books
  3. Build a better and stronger author brand

✘ NON-FICTION – write reviews of books in your niche or books that complement your niche. Post them on your blog and then post them on Amazon.

“I love your tips on “public speaking”… I also love your approach on “Using statistics to grab attention”. In my book I touch on the same topic, but with a different perspective. I also talk about how to “Build your credibility with the perfect 5 word introduction.”

✘ FICTION – Review books in your niche on your blog after you have read them and preferably start with the most popular books.

If your niche is erotica for soccer moms, review books like “50 Shades of Grey” and title your review – “What to read after 50 Shades” or “If you loved 50 Shades you will love this too” – and drop a review on Amazon or other popular online book stores.

I have a pro tip on how to make money promoting other books on your author blog. It’s all in my book Sell More Books Using Your Author Website – find it on Amazon.


✘ FUTURE TOPICS – List ideas or topics you wish to tackle in the future in your books.

✘ BOOK ENDINGS – Talk about alternate book endings.

✘ CHARACTERS – Blog about deleted characters or where you got your inspiration for a certain main character.

✘ EXCERPTS – Post excerpts from your published books and unpublished books, and set a launch date.

✘ CHARACTERS – Interview your book characters about current events.

✘ VACATION – Talk about your holidays and post photos, or talk about a made up scenario, such as if someone gave you a free plane ticket, where would you go?

✘ BUY BOOKS – Talk about where people can find your books and in what format; Kindle edition, paper back or even an autographed copy.

✘ LIBRARIES – Best libraries in your city, libraries you love in your country, libraries you would love to visit around the world

✘ SAY THANKS – Say thank you to your readers, reply to as many comments or reviews as you can, not only on your blog but on social media as well.

✘ CONTESTS – Run contests for free books or other merchandise (contact us if you need help).

✘ YOUR MOVIE – Create a dream cast of actors you would love to play in a movie and why, and ask people to comment.

✘ WHY – Talk about why you started writing and your journey as an author with both the good and bad points.

✘ FAN – Interview fans about why they liked your books.

Don’t forget to share all your blogs on social media. But before you do, make sure you learn about open graph, and what your page will look like on social media.

You’ll need to create a unique blog image, with a great title and description.

PRO TIP – – here is how your page will look shared on Facebook and how to clear cache if you want to try a new image and text.

Here is a great place to find cheap or free images for your author blog:

If you are using a WordPress download and you install the yoast SEO plugin, it will make it really easy to control the post image for social media as well as the title and description. However, if you are not using WordPress and have to control the open graph protocol manually, it gets a bit more complicated, but here is a link to learn how it works. Click!

Please leave a comment below if you liked the ideas or if you have more, I would love to hear them. Also don’t forget to share! 🙂

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Radu Balas

Radu is the Founder of Publishing Addict and author of "Sell More Books Using Your Author Website | The Easiest Way To Brand, Build, Market, and Manage Your Authorship" Soon available on Amazon.