Unlike traditional books whose covers were mainly designed conventionally to attract casual readers, modern authors use bright, interesting images and racy cover designs to catch the attention of the modern reader and probably make them want to buy the book.
Some of the bestselling authors and publishing companies have realized the importance of appealing eBook cover art.
Most self-publishing writers lack the resources to hire cover-art designers for excellent cover pages.
As a result, some of their work may seem of mediocre quality with bad fonts and color schemes.
This problem is even greater for people who love doing everything themselves.
However, there are beautiful DIY cover art designs on Book Tango to help you generate a cover page using an online cover designer. Book Tango has a library of images and cover designs to choose from.
Once you have chosen the image and cover design you want, the next step is to affix your book title and author name.
Book Tango also offers a variety of font styles and colors to make your book appear the way you want, and you can also purchase your own Custom Cover Design.
It is important for the author to always remember we are in the era of .99 cent book purchases where people look for excellence even in the smallest of details.
According to Kelly Gallagher from Bowker, some people, especially children, discover eBooks via analogue versions.
It is not uncommon, therefore, to hear someone say that they saw a hard copy version of a book in a bookstore before actually buying the digital version. The first impression is important and it always counts.
Other renowned authors such as Bella Andre of the New York Times support the fact that a cover is the most crucial feature of an eBook.
It makes the book visible and attracts the eye which is the first step leading to sales.
Thanks to technology, the cover art can be changed and improved as many times as needed until you attain the most perfect and appealing cover.
According to Bella, you can literally double your sales overnight by simply changing the cover art of your publication.
The cover is the first thing that readers will see when browsing for a book, and how it looks both as a thumbnail and in full size is crucial to the success of the publication.
According to the founder and CEO of BiblioCrunch, Miral Sattar, “today’s readers judge the book by nothing else but the cover, especially, the digital books.”
Raelene Gorlinsky of Ellora’s Cave Publishing, Inc. says that cover art is important for both print books and digital books. ”It is the main thing that attracts a potential buyer when displayed on etailer sites, just as it attracts the customer when a print version is displayed on a shelf in a bookstore.”
Mark Lefebvre, Director of Self-Publishing and Author Relations at Kobo says about cover art that “the cover is not just necessary, but also critical. It is even more critical for eBooks than it is for print versions.”
The impulse to buy a book is determined by not just the look of the cover art, but also by the general feel of the book, its size and also its shape. These are the aspects that greet the reader’s eye.
You must be able to thrill the reader into the contents of your book and this can be achieved only via the cover page. And if a cover does not achieve this function, consider changing it as soon as possible.
Technology has made it easier to change a cover. Compare that to the traditional writer’s fate where book covers could not be easily changed because they are locked in many pre-printed copies.
Pay close attention to the market dynamics related to cover designs, and when you update it, don’t just adjust its art, but make it match what the reader expects from the book.
If you have a series of books on a particular line or brand, package them in a consistent look and feel to maintain consistency for the reader.
In a nutshell, eBook cover art is more important than most writers may think.
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